Back for a second Pitch Bootcamp, again by the Founder Institute, once more at Betacowork (seems like a really nice place to work, if you are a startup or freelance in Brussels without office, go take a look for yourself). The program is similar to the first one: a short presentation on the Art of Pitch by a speaker, then pizzas, then practice! The speaker was different (not sure that the audience really was - many common faces, I think), being Filip Tack of Nomadesk, the company that is not Dropbox (see his slides).

Where Adeo Rossi was energetic and picky, Filip Tack is thoughtful and sort of compassionate. He tells you that things are going to be bad: your product, your pitch, your audience, but that it should not stop you. And in the exercise, he seems more human, more approachable. While a quite decent pitcher himself, he's not the showman Adeo Rossi is. His company pedigree is impressive, yet he stays very direct and simple about it, without any faked humility. Even when he described himself as a lousy pitcher (which he's not, well, no more), his story is the one of someone that has learned to pitch because he needed to and by doing it repeatedly, which was sort of reassuring for us bad-pitchers-would-be-entrepreneurs.

Speaking of bad pitchers, unto the experience :

  • Listening to the other pitches stays something that you can learn from, and the remarks from the improvised panel yet more so, as everyone seemed dedicated to give an honest judgment (should it be bad) and then give as most advice as possible to help the person to improve the next time.
  • Experiences tell. Which means that the first-timers (or second-timer or anything under hundred) are incredibly bad at the exercise, and that the best pitch we heard was from someone who probably did it a thousand time
  • Our own experience was again difficult: while our pitch was marginally better that the last time, it stays bad.

One of the more positive feedback that we received was from Ramon Suarez (thanks Ramon!), telling us that at least we had done our homework, meaning that we had taken into account the remarks of the last time. We'll have to do it again.